MARKETING POLICY

Marketing Strategy of Hena e Plote Beder University aims to promote a more positive image of the institution and to acquaint the public with the mission and objectives designed to. Through structured marketing campaigns, using all possible channels of communication it intends forward promotional message  to interested groups.

These campaigns promoting the image aim alongside to bring successful students to pursue studies at Hena e Plote Beder University. In the first three years of its activity it is made possible the promotion of the brand and the mission it carries. This means that in a short period of time Hena e Plote Beder University is recognizd as one of the active institutions of higher education in Albania with a clear vision for the future.

Promotional materials such as brochures, catalogs, posters, reports, etc. contain necessary information about educational opportunities, programs, admission requirements and conditions of support for candidates who have achieved high scores on state exams.

In the third year of activity it has been paid more attention to marketing via the Internet primarily using social media. This is because, message reaches the target groups sooner and a good part of young people are regular users of these medias.

Also, importance is given to the graduates from High schools who aim to study at Hena e Plote Beder University. This gives candidates the opportunity to look closely to the conditions that the institution provides, but also to have a direct communication with the staff of the institution.

All information used in marketing campaigns has been in accordance with the law and legal framework in force and approved in advance by the heads of the institution.

Promotion Policy

  1. Ensure the promotion of Hena e Plote Beder University to high school students across the country.
  2. Provide students of local high school  with information about the conditions that Hena e Plote Beder University offers.
  3. Promotion of scholarship opportunities that the institution provides for different categories of students.
  4. Promote the image of the institution with an international profile as an advantage for those who want to study in a multicultural environment.
  5. Promoting the image of the institution, through advertising in different media.
  6. The use of new media such as social networks and other communication channels that the internet provides to inform potential candidates as students and generally the target institutions.
  7. The organization of workshops and meetings with stakeholders from seniors about the criteria to be followed in selecting the profile studies.
  8. Organization of open lectures to the public to enable the promotion of opportunities that the institution offers.
  9. Information of graduates (and their parents) in the countries of the region, Kosovo, Macedonia, Montenegro, Serbia, Turkey, etc. and realization of the objective for the successful absorption of students from these countries.
  10. Promotion of activities to the albanian public and beyond such as: scientific conferences, artistic, cultural, social events ect.